Do you know exactly what products you will buy before entering a store? Most consumers make unplanned purchases when they shop, so how can an advertiser attempt to influence their final decision? By advertising at the point-of-purchase! More than half of all purchases made at a super market or mass merchandiser are unplanned. This means that the majority of your customers’ purchasing decisions occur right in the store itself. You can help influence your buyer’s decision if you have some sort of advertisement within the point-of-purchase that will make your product stand out of the crowd. Having a P.O.P. ad, like a sign, stand or logo mat, is a very strategic competitive advantage that will put your product ahead of the competition.