Types of Point-of-Purchase Ads

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Many types of P.O.P. advertisements include:

  1. Window signage
  2. Shelf displays
  3. Floor stands
  4. Banners
  5. Cash registers
  6. End aisle displays
  7. Trash cans
  8. Lighted signage
  9. Motion displays
  10. Interactive displays
  11. Custom logo floor mats
  12. Cart advertising
  13. Directories
  14. Customized door mats

Each type of advertisement has its own strengths and weaknesses, but every ad should focus on grabbing the attention of potential customers. Sometimes, this is accomplished by using a larger ad or sometimes with a brighter ad, it really depends on the place, product, price, and promotion.

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