A key area of Search Engine Optimization, or SEO, is getting backlinks that connect back to your website from another. One of the best ways to get backlinks is by creating content that other people will share and re-post. People and companies in your industry are more likely to share an interesting infographic about a relevant product or company than an all-word blog post or article. All you need to do is paste a live hyperlink onto the infographic or the page that is connected to in order to benefit from the backlink. On some of our logo mat infographics we like to add a link to our website and facebook page and to send it out using our social media accounts in order to make sharing our infographics as easy as possible.