POP or point of purchase advertising is one of the key ways to capture immediate sales as well as build brand recognition. However, the same old, same old standees and stickers that your competition uses may not be enough to help you stand out from the crowd. Perhaps it is time for something new in your POP advertising campaign—custom branded mats.
Colorful, eye-catching, durable, easy to clean and affordable, there are few options you could choose for your product display needs that are more suitable for the job than a promo mat. If you haven’t checked out the options lately, you may not realize the possibilities.
Incorporating ground graphics into your POP displays only makes sense. After all, you can add an entirely new dimension to your display without utilizing any more floor space. In the retail sector, this can be very important, as it is easier to convince a retail establishment to display your advertising when it does not make for a cluttered sales floor. As an added benefit, these custom branded mats are high-quality products that serve a practical purpose for the store owner too. This immediately positions your brand ahead of the competition in the mind of the owner/manager.
If you would like to learn more about new options for your POP advertising, reach out to us at PromoMatting online. We have over 40 years of experience and offer one of the largest selections of logo mats—assuring we have something that will make your product display POP!