Do you ever have trouble finding the right websites when using a search engine like Google, Yahoo, or Bing? You might be surprised to know that there are certain techniques that you should use when utilizing these types of web directories. First of all just because a website doesn’t rank in the first few links or even on the first page of the results doesn’t mean that it is ill-suited for what you are looking for. Many relevant websites get skipped over just because the user didn’t check the next few pages. Related pages don’t rank on the first page for any number of reasons. For instance, our website doesn’t rank in the first few pages for the keyword, “logo mats,” yet that is exactly what we do. We specialize in custom floor mats and related products, but there are many companies that rank higher than us for the, “logo mats,” keyword. The reason for this has to do with how the search engine decides to rank its listed sites. They don’t reveal their formula, so we must try to figure out how to make the search engines understand that we are extremely relevant when it comes to certain keywords. One way to help narrow down your results when searching is to type keywords that are surrounded by quotation marks into the search box like, “customized mats”. This tells the search engine that you want to search for this keyword EXACTLY, as opposed to getting all related content.