Building a Brand

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As a marketing professional you may wonder, “How can I build awareness and recognition for my product and/or company, all while meeting budget requirements?” Well, promotional products may be the answer to many questions that a marketer might have. According to a recent small business marketing blog, “of the people surveyed, 52% said their impression of a company is more positive after receiving a promotional product from them, and nearly 50% use those products daily.” Not only are you spreading your company’s brand out into the public, but the end-users are using the products with your brand and logo imprinted on them every day. What a way to keep your company fresh in the consumers mind! Brand recognition is the number one challenge facing all marketing specialists, so why skip out on a small investment that can vastly increase brand awareness as well as hit most other areas of marketing?


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